Wednesday, 15 February 2012

Someone for the masses

I was never a Salman Khan fan. But, you have to give it to the man, he is everywhere. Or rather his "Being Human" t-shirts are seen everywhere. Not a day passes, when I don't see someone - student, slum dwellers, street-side Romeos - sporting the t-shirt. They are also selling on the footpath. His heroines/co-stars walk the ramp in his Tees and the man on the street also sports them. That I think sums up Sallu mian's mass and class appeal.

Actors and actresses make news for launching their clothes line, perfumes and DVDs...but they have are/never sold on this scale. They never make news amongst the masses. Their products do not evoke, "we must buy Bipasha Basu's DVDs or her clothes" sentiments. They just come and we don't even know when they "go" or fade from public memory.



This makes me think, perhaps Salman Khan is also an excellent marketing strategist!

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