I had written this for the second edit column --- Today when we step out of the houses, our usual stops are at the multiplexes and malls. Whether one likes it or not, the malls - with their promises of sops, and a 'lifetime experience' - are here to say. With so many new malls, stores, designer boutiques are coming up every other day, there's stiff competition to win more and more clients and customers with 'sales', 'discount rates' and 'membership cards'. It is a haven for both the shopaholics and for those who indulge in it occasionally. But, what dims the 'lifetime experience' is the demeanour of the staff on the floor who are supposed to guide and help you choose from the vast array of stocks. The experience, at least in my case, has been an indifferent attitude, half nods and fingers pointed in vague direction. The plausible reasons, which I have come up with for their downright rude behaviour, are that they are ill at ease in thei...